May 04: The Union Minister for Rural Development and Panchayati Raj and Agriculture and Farmers’ Welfare, Shri Narendra Singh Tomar, launched “The Saras Collection” on the Government e-Marketplace (GeM) portal Krishi Bhavan in New Delhi today. A unique initiative of GeM and the DeenDayalAntyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development, the Saras Collection showcases daily utility products made by rural self-help groups (SHGs) and aims to provide SHGs in rural areas with market access to Central and State Government buyers.
Under this initiative, the SHG sellers will be able to list their products in 5 product categories, namely (i) handicrafts, (ii) handloom and textiles, (iii) office accessories, (iv) grocery and pantry, and (v) personal care and hygiene. In the first phase, 913 SHGs from 11 States have already registered as sellers and 442 products have been on-boarded. In order to develop a scalable model capable of onboarding a large number of SHGs across the country in a short time frame, GeM has developed an API based integration mechanism with the NRLM database.
GeM will provide dashboards for functionaries at the national, state, district and block level to provide them real-time information about the number of products uploaded by SHGs, and value and volume of orders received and fulfilled. In addition, Government buyers shall be sensitized through system-generated messages/ alerts in the Marketplace about the availability of SHG products on the portal. Potential buyers shall be able to search, view, cart and procure such products through the stipulated modes of procurement.