Regional Toys Fair inaugurated at Varanasi

May 27:The first Regional Toys Fair is being organized in Varanasi at Deendayal Hastkala Sankul Trade Facilitation Centre & Museum from 27th -30th   May 2022 by the office of Development Commissioner Handicrafts, Ministry of Textiles in association with  Export Promotion Council for Handicrafts (EPCH).

The fair was inaugurated by Smt. Mridula Jaiswal, Mayor of Varanasi in the presence of Shri Shantmanu – Development Commissioner (Handicrafts), Ministry of Textiles and Shri R. K. Verma – ED, EPCH.

Smt. Mridula Jaiswal appreciated the efforts for Regional Toys Fair and suggested organizing such events regularly at Varanasi. Shri Shantanu, DC Handicrafts said that such initiatives by their department will help in realizing the vision of the Hon’ble Prime Minister of India to promote ‘Handmade in India’, especially for items such as toys with a thrust on the ‘Make in India’ initiative.

In his address, Dr. Rakesh Kumar, DG EPCH said that around 100 toy exhibitors from 13 states are exhibiting their products and craftsmanship during the three days fairs. The Nirmal toys from Telangana, Channapatna, and Kinhal Toys toys from Karnataka, wooden toys from Varanasi and Chitrakoot, Kathputli craft from Rajasthan, Asharikandi toys from Assam, and dolls from Manipur are some of the major attractions for buyers. 

Toys play and important role in the cognitive development of children and toy-based pedagogy can be used by parents to make their children learn. Toys help in understanding the cultural heritage of our country, and at the same time, strengthen the psychomotor and emotional development of their personality.

Indian Toys Industry is estimated to be $1.5 bn making up 0.5% of the global market share. The toy manufacturers in India are mostly located in NCR, Maharashtra, Karnataka, Tamil Nadu, and clusters across central Indian states. The sector is fragmented with 90% of the market being unorganized and 4,000 toy industry units from the MSME sector. The Govt. of India and the entrepreneurs are working closely in the direction to increase India’s export share in the global toy business which is worth over US$ 7 trillion informed Dr. Rakesh Kumar.

EPCH is a nodal organization responsible for the promotion of exports of handcrafted products from India to various global destinations and projecting India’s image abroad as a reliable supplier at competitive prices.


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