Dedicated storefront for Ayurveda products on

Feb 8: A dedicated storefront for yurveda products on marketplace was launched by  Union Minister for YUSH, Shri Sarbananda Sonowal, at a virtual event today. This event was also attended by MoS for Ayush Shri Munjpara Mahendrabhai and other dignitaries. The event started with a short video film on Ayurveda and its advantages.

This Ayurveda product storefront will enhance visibility of unique Ayurveda products such as various kinds of juices, skin-care supplements, immunity boosters, oils and more from small businesses and startup brands. It will make shopping easier as product selection has been organized according to focus areas and health benefits such as pain management, immunity boosters, blood purifiers, women’s health, weight management, mental wellness etc.

Speaking at the virtual launch event, Shri Sarbananda Sonowal said, “It is important to scientifically develop Ayurveda, Siddha, Homeopathy medicines for COVID-19, it is equally important to establish a robust marketing network of these products to reach to the masses. I am happy that Amazon through its e-commerce platform has been instrumental in strengthening the supply chain by ensuring the delivery of the products, whether it may be Chyvanprash, Ayush Kadha, or Ayush -64. As a nation, we need to take the necessary steps to encourage small and big companies as well as startups to focus on making Ayush a part of our daily lives which will be a step forward towards fulfilling Prime Minister of India’s vision of Atmanirbhar Bharat.”

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