TRIFED to setup outlets in 75 Missions in India

Sep 9: As India moves ahead with its strategy for India@75 and focuses on converting development into a mass movement, TRIFED is working with its roots in ground realities and emphasizing the welfare both in design and implementation. With the focus on “Vocal for Local” and building an “Atmanirbhar Bharat”, TRIFED is undertaking several activities, while re-dedicating its efforts towards tribal empowerment.

TRIFED has been actively collaborating with several ministries such as Ministry of Culture,   Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce; India Posts;   Ministry of Tourism and Office of the Prime Minister to take up the cause of promotion of GI Tag products along with tribal products and transform them into a brand, symbolizing empowerment of tribal artisans.

One such collaboration is with the Ministry of External Affairs. TRIFED is setting up an Atmanirbhar Bharat corner in 75 Indian Missions/ Embassies across the world in the next 90 days. The first Atma Nirbhar Bharat corner has been successfully inaugurated at Indian Embassy in Bangkok, Thailand on the occasion of  Independence Day, by the Ambassador Mrs. Suchitra Durai and Retd. Ambassador R. Swaminathan. The corner will be an exclusive space to promote GI tagged tribal art and craft products besides natural and organic products.  Catalogues and brochures that showcase the richness and variety of tribal products have also been shared with the Missions and embassies. The 75 countries include Jamaica, Ireland, Turkey, Kenya, Mongolia, Israel, Finland, France, and Canada, Singapore, Russia, US, Indonesia, Greece and Cyprus. TRIFED is in the process of dispatching tribal products for the corner in each of these missions.

Additionally, TRIFED will also be establishing an Atmanirbhar corners in 75 embassies of foreign countries set up in India.

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