3 day Mega Ladakh Tourism begins

Aug 26: Lieutenant Governor of Union Territory of Ladakh Shri Radha Krishna Mathur and Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) Shri G. Kishan Reddy addressed the mega-tourism event “Ladakh: New Start, New Goals” in Leh today. Shri G. Kishan Reddy graced the event virtually. During the event “A Tourism Vision for Ladakh” document was unveiled which focuses on overall development of the Ladakh Region. The Document envisions promoting tourism in the backdrop of sustainable ecological practices, building on local material and human resources. Member of Parliament of Ladakh Shri Jamyang Tsering Namgyal; Secretary of Tourism & Culture, UT Ladakh Shri K Mehboob Ali Khan; Secretary of Ministry of Tourism, GoI Shri Arvind Singh and other dignitaries also attended the event.

The Ministry of Tourism, Govt. of India in collaboration with Department of Tourism, Administration of Union Territory of Ladakh and Adventure Tour Operators Association of India (ATOAI) is organising this event titled Ladakh: New Start, New Goals from 25th -28th August, 2021. The objective of the event is to promote tourism to Ladakh as a tourist destination with focus on aspects of adventure, culture and responsible tourism. The event aims to provide indigenous product knowledge to the industry stakeholders and also a platform to local stakeholders for interaction with the Tour Operators / buyers from the rest of the country.

ieutenant Governor of Union Territory of Ladakh Shri Radha Krishna Mathur spoke about the new tourism products that Ladakh can offer to the visitors such as Winter Tourism, Science based tourism etc. Shri Mathur added that the cultural and heritage tourism has enormous potential in Ladakh to offer to its visitors. Shri Mathur also mentioned about the carbon neutral path for Ladakh that is being followed. He was happy to mention that Buddhist Chanting has been identified by the UNESCO as intangible cultural heritage of Ladakh. He appreciated Ministry of Tourism for organising this event.

Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) Shri G. Kishan Reddy in his virtual address said that Tourism in Ladakh has seen immense growth in the last 40 years. Ladakh is the ‘Land of High Passes’, that has something to offer to every tourist from bliss of natural beauty to adventure opportunities for trekkers, bikers, cyclist, climbers etc. At the same, the monasteries of Hemis, Alchi, Thiksay make Ladakh a cultural and heritage hub. The Union Minister also mentioned that to leverage the huge tourism potential of Ladakh, the Tourism Ministry has launched ‘Ladakh: New Start New Goals’ program and this is a platform that provides tour operators from other parts of the country and customers to interact with local stakeholders from Ladakh. Shri Reddy further added that Tourism Ministry has also prepared ‘Ladakh Vision Document’ where all matters related to the development of Tourism in Ladakh are discussed in detail. The Central government has also contributed Rs.23.21 Crore for Tourist Water Screen Projection Multimedia show and other tourist attractions and also developing Chaukihang Vihara Project under the PRASHAD scheme.  He expressed his belief that in places like Ladakh for tourism to develop the community partnership is very important. Shri Reddy stressed on need to develop overall tourism development along with  focussing on creating a professional skilled workforce. The Minister stated that Tourism is one of the largest job creators in India. The Prime Minister has named Tourism as one of the 12 Champion sectors in the services Industry .

Member of Parliament of Ladakh Shri Jamyang Tsering Namgyal said that I believe that this program will not only boost the tourism sector of Ladakh  but also boost the economy of UT. This program will give us a vision how we can create sustainable and responsible tourism in  UT.  Shri Namgyal further shared his vision of projecting Ladakh as a year-round destination for tourism and also emphasised the potentiality of winter tourism and winter sports in Ladakh. He stressed on conducting Zanskar winter tourism festival and winter sports festival for a duration of one month and also urged to boost tourism in Kargil.

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