Ministry of Tourism invites feedback on the draft National Strategy and Roadmap

Jun 18: Ministry of Tourism invites feedback on the draft National Strategy and Roadmap for promotion of Tourism activities in 3 prime areas. The Suggestions may be forwarded to the Ministry on or before 30th June, 2021

The areas of interest are

 MICE Industry in India

MICE is an acronym for Meetings, Incentives, Conferences and Exhibitions. MICE is one of the important segments of business tourism, which also overlaps with leisure tourism. It is one of the fast-growing segments and brings several advantages to the country. Despite having huge potential, India’s position is relatively low with just about 1% of global MICE business. On the other hand, India has a huge outbound MICE market and growing significantly.

Development of Rural Tourism in India

The Ministry of Tourism has the main objective of promoting and facilitating tourism both inbound and domestic in India. Augmenting tourism infrastructure, ensuring ease of travel, promoting tourism products and destinations is one of the focus area. Ministry of Tourism has recognized the immense potential of Rural Tourism and has been actively working on promotion and development of this niche area of tourism. Identification, diversification, development, and promotion of niche tourism products in the country is the initiative of the Ministry to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination, to attract tourists with specific interest, and to ensure repeat visits for the unique products in which India has a comparative advantage.

Medical and Wellness Tourism

Medical Tourism (also called medical travel, health tourism or global healthcare) is a term used to describe the rapidly growing practice of travelling across international borders to obtain healthcare. Services typically sought by travellers include elective procedures as well as complex specialized surgeries such as joint replacement (knee/ hip), cardiac surgery, dental surgery, and cosmetic surgeries. However, virtually every type of healthcare, including psychiatry, alternative treatments, and convalescent care is available in India. The Key drivers for growth of Medical Tourism and wellness tourism are mainly affordability and accessibility of good healthcare services, facilitation around hospitality services, minimal waiting time, availability of latest medical technologies and accreditations.

Healthcare and Tourism are the fastest growing industries in the world. Medical Value Travel (MVT) is being promoted as a fusion product of these industries. Over the years, India has grown to become a top-notch destination for medical value travel because it scores high over a range of factors that determines the overall quality of care. India has also become a favoured destination for Yoga and Wellness with its focus on traditional therapies through AYUSH.

More details related to all the 3 drafts can be accessed from the following link and also available on Ministry of Tourism’s website under “what’s new” section

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