Feb 01: The Ministry of Information & Broadcasting issued the “Guidelines for Uplinking and Downlinking of Television Channels in India, 2022” on 09.11.2022. The Guidelines, among other things, require private broadcasters to undertake public service broadcasting for 30 minutes every day. In this regard, the Ministry undertook extensive consultations with the private satellite TV channel Broadcasters and their Associations and based on their inputs an “Advisory” has been issued on 30.01.2023.
Through the “Advisory”, the Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for Public Service Broadcasting. It is also clarified that the content need not be of 30 minutes at a stretch and could be spread over smaller time slots and requires the broadcaster to submit a monthly report online on the Broadcast Seva Portal. The theme for the broadcasting should comprise the content of national importance and social relevance, including the following, namely
- education and spread of literacy;
- agriculture and rural development;
- health and family welfare;
- science and technology;
- the welfare of women;
- the welfare of the weaker sections of society;
- protection of the environment and cultural heritage; and
- national integration
The “Advisory” seeks to achieve the objective of Public Service Broadcasting through private satellite TV channels through voluntary compliance and self-certification.Disclaimer: We donot claim that the images used as part of the news published are always owned by us. From time to time, we use images sourced as part of news or any related images or representations. Kindly take a look at our image usage policy on how we select the image that are used as part of the news.